Marketing Dentist

Marketing a dentist or dental practice is about being strategic in patient acquisition, patient retention, and awareness in your community. Since dentists work in a competitive market, marketing your dental services is the best way to differentiate yourself from other dentists in the eyes of the right consumers.

When creating a marketing dentist strategy for a dental practice, your first step should be to begin establishing a great online presence. A beautiful website that is easy to navigate on desktop and mobile, alongside strong search engine optimisation (SEO) is where to start. SEO is the key to rank well on Google for keywords like “cosmetic dentist” or “emergency dental services” and there are more than enough studies that confirm that a high Google ranking will increase traffic to your website and patient inquiries.

Social Media platforms such as Facebook and Instagram are fantastic ways dentists can connect with their local community and engage, educate and educate patients, share clinical results and establish trust with a wider audience. Paid advertising on Google (Google Ads) and Facebook & Instagram (Facebook Ads) can promote your dental services to local users who require dental services and are searching for services like yours.

Establishing credibility is critical and tools like patient reviews and testimonials on platforms like Google, Yelp and Healthshare can complement your marketing efforts. Email marketing campaigns, appointment reminders, patient newsletters and other initiatives can improve patient retention and enhance patient knowledge.

Ultimately, whether you are building a new clinic or expanding your existing practice, dentist marketing campaigns should be patient-centred, locally targeted, in alignment with dentist advertising policies. When done correctly, marketing for dentists will be a productive exercise: not only increasing visibility but...